Rental car company Avis started the new year with the purchase of Cambridge, Mass.-based car sharing Zipcar for some $500 million on January 2, 2013. Zipcar’s former chief marketing officer, Nancy Rosenzweig, presented “Building Buzz and Branding” at the WPI Venture Forum in December 2009.
Former WPI Venture Forum chair Deirdre Sanders presented “Monetizing Your Business Assets through Patents, Trademarks and Copyrights” on October 3, 2012 as part of the Smaller Business Association of New England (SBANE) Cutting Edge speaker series. Together with two colleagues from intellectual property law firm Hamilton Brook Smith Reynolds and a guest panelist from start-up Yottaa, Sanders showed small businesses how to reap rewards through protecting their core technology/product with intellectual property law.
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