Case study –

With a mission to help kids change the trajectory of their lives through sports, CoachUp is a private coaching company and one of America's hottest consumer internet companies. graduated from the 2012 Boston Techstars incubator and won the $50k Gold Prize and "Most Likely to Succeed Award" from the 2012 Mass Challenge accelerator competition. The company has secured financing from General Catalyst, Breakaway Ventures, Founder Collective, and 20 angel investors.

Board members and advisors include David Fialkow (Managing Director of General Catalyst), Dennis Baldwin (CEO of Breakaway Ventures and former CMO of Reebok), Scott Griffith (former CEO/Chairman of Zipcar), Cam Neely (President of Boston Bruins), Sheila Marcelo (Founder/CEO of, Scott Brown (former US Senator), Adam Soroca (CPO of Jumptap), and David Pace (former General Counsel of Reebok).

Presenting the case will be Jordan Fliegel, the Founder & CEO of, and Founder & General Manager of Bridge Boys, LLC., a seed-stage technology investment firm in Boston, with 15 investments to date.

Before entering the business world, Fliegel played professional basketball in Israel and Europe, and still coaches kids every weekend.  He earned a BA degree in Government & Philosophy from Bowdoin College and an MBA degree from Tel Aviv University.

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