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Bringing the Passion and Loyalty of Gaming to your Product or Enterprise: What Games Teach Us About Engagement

  • Tuesday, October 13, 2015
  • 5:30 PM - 8:30 PM
  • Location: Clark University, Tilton Hall


  • Advance registration is required
    College/University ID required at check-in
    There will be a $5.00 registration fee for student walk-ins
  • Please pre-register by noon Monday prior to the event. You must be logged in to register as a member.

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October: Emerging Technology Series #2

Learn how the most innovative start-ups and traditional companies are applying best practice gaming techniques for everything from developing an engaged, loyal, and passionate community to enterprise software development, knowledge transfer, team building, and incentivizing the sales team. Join MassDIGI experts and gaming entrepreneurs as they guide us on an interactive game to hone the concepts. By the end of this meeting, you’ll be able to apply gaming elements to your own environment for maximum effectiveness.

Following presentations will be Q&A with the speakers. An interactive round robin applying the content will be moderated by co-designers and colleagues Jeremy Kauffman and Rebecca Orecchia, Instructional Designer of Waters Corporation,

Who should attend: gamers, entrepreneurs, investors, human resources, sales, trainers, customer service, managers, app developers and product managers.


Monty Sharma, Managing Director at MassDigi

Monty Sharma is the Managing Director at MassDigi an institute developed to foster a strong bond between academia and the games industry.  He leads outreach and the development of innovative programs.  He also currently hosts a podcast on Game Breaker TV on the business of games.

Sharma was formerly a Founder/General Manager of Vivox, a voice chat service provider in the games industry.  He oversaw product and marketing for a company that servers over 60 million users around the world.  With key relationships with EA, Ubisoft, Sony, Nexon, Big Point and many others, Vivox is the largest games communication provider and the second largest IP voice provider in the world.

Before joining Vivox, Sharma held various management positions in companies delivering Software as a Service Solutions in enterprise software and telecoms. Sharma earned a BA in History from Dalhousie University in Halifax, Nova Scotia.  He has held numerous positions on corporate and public boards and is the author of several trade press articles.

Chuck Rose, Research Staff member at MIT Lincoln Laboratory

Chuck Rose is a research staff member at MIT Lincoln Laboratory in the Humanitarian Assistance and Disaster Relief Systems group. 

He began work at Lincoln Laboratory in 2009 researching aircraft collision avoidance algorithms for the Federal Aviation Administration. In 2012 he transitioned to projects in the disaster response domain, focusing on the development of geospatial data sharing architectures as well as decision support tools and alternative training methods for emergency managers. 

He holds a B.S. in electrical engineering from Virginia Tech and a M.S. in engineering sciences from Harvard University.

Jennifer Streck, Marketing Manager at Attunity

Jennifer has a dual degree in Theatre Arts and Corporate Communications from Castleton State University in VT. After cutting her teeth in the real world on conference and trade show productions, she has accumulated over 20 years of experience in marketing with a shine for bringing start-up companies out of the shadows and into the limelight of new markets.  Currently Jennifer is Marketing Manager at Attunity, a data management software firm in Burlington, MA. Prior to this role she worked for DynamicOps which was acquired by VMware. 

Jennifer also worked for Vivox, a pioneer in integrated voice communications for online communities. It was at Vivox that she experienced the sea change of marketing as Twitter, Facebook and Google emerged and changed the way we communicate forever. While working with clients such as Sony Online Entertainment, CCP Studios, and Linden Labs, Jennifer experienced the power of games not only for entertainment but also for marketing to engage communities on a more personal level.

Ryan Canuel, Co-Founder & CEO of Petricore, Inc. 

Ryan Canuel is Co-Founder & CEO of Petricore, Inc. a Worcester, Massachusetts based mobile game development company. Ryan officially founded Petricore along with his co-founder Aaron Lin and team in May of 2015, a day before graduating from Becker College with a degree in Game Design. Petricore promptly began working the day after graduation already starting to build their game Mind the Arrow as well as MentorAtHand, a contracted application.

Petricore recently launched their latest game Mind the Arrow to much critical success, being featured by Apple and Google in over 250 countries as well being named on of the “Best Games of July” by Apple. Ryan is an avid gamer who enjoys strategy and role-playing games, as well as a nature and hiking enthusiast. You can contact Ryan at ryan@petricoregames.com.

Jeremy Kauffman, Senior Project Manager at Waters Corp. 

Jeremy Kauffman is a seasoned IT professional with extensive experience leading global ERP systems implementation and support teams, process and strategy engineering, and customer focused mobile applications. He has a strong background of expertise in areas ranging from manufacturing, supply-chain, CRM, and sales and marketing. He is an MBA, PMP, and certified web designer. 

As a leader in business innovation he is a Professor of Business at Bryant University (Smithfield, RI), focusing on global management and entrepreneurship. Additionally he serves as the Director of Technology for a global not for profit, SaveTheWater.org, which focuses on STEM education and issues around water purity, conservation, and contamination awareness. In the community you will find Jeremy working at local school charity events or coaching for Shrewsbury Youth Sports. 

In his "spare time" Jeremy enjoys developing mobile and web applications with great teams of colleagues and friends. Ask him about them, as a few will be market ready fairly soon!


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