Programs / Events

    • Tuesday, June 09, 2015
    • 5:30 PM - 8:30 PM
    • WPI, Rubin Campus Center

    Success is just around the corner. You have developed your product, scaled up production, and made a few sales.  Now you need to market and sell it for growth and financial viability. What do you need to get there? Successful strategies for both marketing and sales. In a novel format, The Venture Forum offers two keynote speakers on Tuesday, June 9, Jim Pouliopoulos on marketing and John Petrella on sales.  Their talks will be followed by two case presentations on an energy efficiency product and a data extraction algorithm for sequenced genomes and panel discussion with a high-tech public relations and marketing expert.  

    Jim Pouliopoulos, Marketing Lecturer and the Director of the Professional Sales Program at Bentley University will explain what a successful go-to-market strategy looks like and how your company may evolve as you reinvent it over time. John Petrella, Vice President of Sales for Kurlan & Associates, Inc. will outline a successful sales strategy with an overview of sales issues and channels that create demand for products and services.

    Paul Laskow, CEO and Founder of SaveEnergySystems will present the first case on his energy efficiency system, the DLC, which manages HVAC for commercial and industrial facilities ranging from 10,000 to 200,000 sq. ft. and provides 10 to 25 percent in overall energy reduction through the reduction of both demand and use charges.

    In the second case presentation, Kryngle Daly, Founder and Chief Science Officer of KBioBox will discuss how there is nothing straightforward about selling his systems. His company is opening the door for the advent of genomic medicine through educational marketing and relationships to reach the genomic medicine community. 

    The two cases will be addressed by the keynote speakers and panelist Dale Allaire, Managing Partner of BridgeView Marketing Corporation, whose firm offers integrated high-tech PR campaigns that deliver to bottom line, measurable returns.

    The evening’s co-moderators will be ARM Azad, Ph.D., President & CEO of Energy & Water, and Cameron Carey, President of Sustainable Energy Solutions.

    More information about the keynote speakers, panelist and case presenters: 

    Jim Pouliopoulos is a Marketing Lecturer and the Director of the Professional Sales Program at Bentley University. He is a member of Bentley University’s Corporate Immersion Institute, which helps companies, and individuals solve current business problems and transform innovative startup company’s ideas into reality. Pouliopoulos is an educator, executive coach and sales & marketing expert with over 25 years experience in a variety of industries including high-tech, medical, government and professional services.  He has a B.S.E.E. from Worcester Polytechnic Institute, an M.S. in Engineering from Rensselaer Polytechnic Institute and an MBA from Bentley University.

    Sales, business development, and business strategy are John Petrella’s passions as he brings over 25 years of sales and sales leadership experience to Kurlan & Associates, a full-service global sales consultancy that  helps companies develop, train and coach sales leaders, managers and salespeople. He has spent the majority of his sales career in the field of telecommunications and technology. Fifteen years were at Sprint Corporation, where John served in increasingly responsible roles as a Senior Sales Representative, International Business Development Manager and Branch Sales Director. 

    For the past five years, John was Director of Sales at Industrial Packaging, a national provider of customized flexible and contract packaging solutions, and was a key part of Industrial’s strategic leadership team, realigning the company’s sales, sales support, and market direction. John graduated with a B.A. in Sociology from the College of the Holy Cross in Worcester, Massachusetts. He also completed the Global Telecommunications Management Program at The Thunderbird Graduate School for International Management in Glendale, Arizona.  

    Paul Laskow is the President and Founder of Save Energy Systems, Inc., the third startup for Paul, having started two manufacturing companies previously.  Prior to starting Save Energy, Paul was installing and training users of ERP (enterprise resource planning) system. He has a BSEE from Northeastern University and an MBA from Clark University.

    For Kryngle Daly, Founder and Chief Science Officer of KBioBox, a PhD in physics specializing in the modeling of biological systems, and 25 years of programming experience, with the last ten years specializing in scientific computing on HPC systems, afford him the ability to provide novel in-silico techniques to the life sciences. Kryngle has successfully combined the aforementioned three fields to complete projects in simulating macular degeneration, active transport by molecular motors, and bacterial lysis. His company, KBioSim has created proprietary bio-informatics packages for clients, including a recursive epitope matching and categorization package.

Past events

Tuesday, May 12, 2015 Reinvent Your Market Strategy and Your Company Too
Tuesday, April 14, 2015 Five-Minute Pitch Contest
Tuesday, March 10, 2015 Grant Funding 101 – Gain funding without giving away the store
Tuesday, February 10, 2015 Network with a New Crowd
Tuesday, January 13, 2015 Your IP Plan – from Idea to Execution
Tuesday, December 09, 2014 Attract Investor Attention in Innovative Ways
Tuesday, November 11, 2014 Choosing Your Target Market…Let It Choose You
Tuesday, October 14, 2014 Build Your Team to Create Together
Tuesday, September 09, 2014 War Stories from Successful Entrepreneurs
Tuesday, June 10, 2014 Guy Kawasaki on Getting Your First Investment
Tuesday, May 13, 2014 Manufacturing How-tos for Startups
Tuesday, April 08, 2014 Battling Diabetes and Obesity with Technology and Exercise
Tuesday, March 11, 2014 Five-Minute Pitch Contest
Tuesday, February 11, 2014 Stages of Social Innovation Growth
Tuesday, January 14, 2014 Innovation Fair
Tuesday, December 10, 2013 Personalized Medicine
Tuesday, November 12, 2013 Business Plan Contest
Tuesday, October 08, 2013 Lean Startups
Tuesday, September 10, 2013 "Visions of Growth" with Tim Murray and Michael O'Brien.
Saturday, September 07, 2013 Jim Fee Start-up Clinic
Tuesday, June 11, 2013 Ask the Experts
Tuesday, May 14, 2013 Go To Market: Market, Sell or Perish - The Most Critical Phase of a Fledgling Business
Tuesday, April 09, 2013 Building the Team - The Most Critical Part of a Nascent Business
Tuesday, March 12, 2013 Networking Event at Metso Automation
Tuesday, February 12, 2013 5 Minute Pitch Contest






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