Success is just around the corner. You have developed your product, scaled up production, and made a few sales. Now you need to market and sell it for growth and financial viability. What do you need to get there? Successful strategies for both marketing and sales. In a novel format, The Venture Forum offers two keynote speakers on Tuesday, June 9, Jim Pouliopoulos on marketing and John Petrella on sales. Their talks will be followed by two case presentations on an energy efficiency product and a data extraction algorithm for sequenced genomes and panel discussion with a high-tech public relations and marketing expert.
Jim Pouliopoulos, Marketing Lecturer and the Director of the Professional Sales Program at Bentley University will explain what a successful go-to-market strategy looks like and how your company may evolve as you reinvent it over time. John Petrella, Vice President of Sales for Kurlan & Associates, Inc. will outline a successful sales strategy with an overview of sales issues and channels that create demand for products and services.
Paul Laskow, CEO and Founder of SaveEnergySystems will present the first case on his energy efficiency system, the DLC, which manages HVAC for commercial and industrial facilities ranging from 10,000 to 200,000 sq. ft. and provides 10 to 25 percent in overall energy reduction through the reduction of both demand and use charges.
In the second case presentation, Kryngle Daly, Founder and Chief Science Officer of KBioBox will discuss how there is nothing straightforward about selling his systems. His company is opening the door for the advent of genomic medicine through educational marketing and relationships to reach the genomic medicine community.
The two cases will be addressed by the keynote speakers and panelist Dale Allaire, Managing Partner of BridgeView Marketing Corporation, whose firm offers integrated high-tech PR campaigns that deliver to bottom line, measurable returns.
The evening’s co-moderators will be ARM Azad, Ph.D., President & CEO of Prospeed.net/Sustainicor Energy & Water, and Cameron Carey, President of Sustainable Energy Solutions.
More information about the keynote speakers, panelist and case presenters:
Jim Pouliopoulos is a Marketing Lecturer and the Director of the Professional Sales Program at Bentley University. He is a member of Bentley University’s Corporate Immersion Institute, which helps companies, and individuals solve current business problems and transform innovative startup company’s ideas into reality. Pouliopoulos is an educator, executive coach and sales & marketing expert with over 25 years experience in a variety of industries including high-tech, medical, government and professional services. He has a B.S.E.E. from Worcester Polytechnic Institute, an M.S. in Engineering from Rensselaer Polytechnic Institute and an MBA from Bentley University.
Sales, business development, and business strategy are John Petrella’s passions as he brings over 25 years of sales and sales leadership experience to Kurlan & Associates, a full-service global sales consultancy that helps companies develop, train and coach sales leaders, managers and salespeople. He has spent the majority of his sales career in the field of telecommunications and technology. Fifteen years were at Sprint Corporation, where John served in increasingly responsible roles as a Senior Sales Representative, International Business Development Manager and Branch Sales Director.
For the past five years, John was Director of Sales at Industrial Packaging, a national provider of customized flexible and contract packaging solutions, and was a key part of Industrial’s strategic leadership team, realigning the company’s sales, sales support, and market direction. John graduated with a B.A. in Sociology from the College of the Holy Cross in Worcester, Massachusetts. He also completed the Global Telecommunications Management Program at The Thunderbird Graduate School for International Management in Glendale, Arizona.
Paul Laskow is the President and Founder of Save Energy Systems, Inc., the third startup for Paul, having started two manufacturing companies previously. Prior to starting Save Energy, Paul was installing and training users of ERP (enterprise resource planning) system. He has a BSEE from Northeastern University and an MBA from Clark University.
For Kryngle Daly, Founder and Chief Science Officer of KBioBox, a PhD in physics specializing in the modeling of biological systems, and 25 years of programming experience, with the last ten years specializing in scientific computing on HPC systems, afford him the ability to provide novel in-silico techniques to the life sciences. Kryngle has successfully combined the aforementioned three fields to complete projects in simulating macular degeneration, active transport by molecular motors, and bacterial lysis. His company, KBioSim has created proprietary bio-informatics packages for clients, including a recursive epitope matching and categorization package.